The company was founded by Stephan Gold and Monique de Ruiter in 1997. Both have a background in the (audio) visual world and thus have a broad experience in image editing.
When digital photography and high quality commercial printing techniques were emerging, they used this enthusiastically, making photo's and printing them on art-papers and canvas.
In the year 2000 they started to reproduce art on ceramic tiles.
In addition to developing a collection of products for (museum) retailers, they produced a number of tile tableau projects such as a barista workshop space with art by Selwyn Senatori and the renovation and reconstruction of the tiles from 1901 at the Conservatorium Hotel in Amsterdam.